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ESPN Deportes

E

e-dawg

Star Participant
Does ESPN Deportes targets specific Latino ethnic group? Does this format's targets more of Mexicans, than central, south Americans, or the Carribeans? I know there's an ESPN deportes station out in Dominica Republic called "ESPN 104.5"
 
e-dawg said:
Does ESPN Deportes targets specific Latino ethnic group? Does this format's targets more of Mexicans, than central, south Americans, or the Carribeans? I know there's an ESPN deportes station out in Dominica Republic called "ESPN 104.5"
Click to expand...

After listening to ESPN Deportes it's safe to say their target demo are soccer (fútbol) fans.
 
JayR said:
After listening to ESPN Deportes it's safe to say their target demo are soccer (fútbol) fans.
Click to expand...

That is correct.

When programming the sports block on KTNQ in LA 15 years ago, we used to joke that we covered all three major sports... soccer, soccer and soccer.
 
e-dawg said:
Does ESPN Deportes targets specific Latino ethnic group? Does this format's targets more of Mexicans, than central, south Americans, or the Carribeans? I know there's an ESPN deportes station out in Dominica Republic called "ESPN 104.5"
Click to expand...

By "ethnic group" I assume you mean "heritage" or "nationality".

Soccer is the principal sport of every nation in Latin America except the Greater Antilles and, to some extent, Nicaragua. It is massively more popular than baseball, which is only played and well followed in the Greater Antilles, northern Mexico some of Venezuela and Nicaragua. American football has little appeal among "the masses" anywhere in Latin America. Basketball is gaining in popularity as it requires less land to play on and is more suited for dense urban environments... but for radio broadcasts it is all about soccer from Mexico to Argentina.
 
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