Cumulus CHR's are the worst I've ever heard
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Thread: Cumulus CHR's are the worst I've ever heard

  1. #1

    Cumulus CHR's are the worst I've ever heard

    The area where I live has one of the Citadel stations taken over by Cumulus (KKWD) Wild 104.9. KKWD used to be one of the best sounding pop-leaning rhythmic CHRs in my opinion back when it was owned by Citadel. They were always very current and sometimes edgy, and had personality. Having lived in a small market that had a Cumulus CHR, I am aware that they tend to be behind on what they play and focus on older stuff. For instance KBBQ 102.7 The Vibe in Fort Smith, Arkansas was still playing "Party Like A Rock Star" pretty heavily in 2010, a time when nobody else was playing it and the song itself was quite dated. (Like playing the Macarena in 2000). If anybody is familiar with that station, it sounds pretty much like an iPod with all the hits from the past 5 years on it shuffled.

    Since moving back to Oklahoma City, I've found Cumulus has followed the same formula with the once-great KKWD, heavily focusing on hits from 2-5 years ago with currents sprinkled in here and there. What was once a great station now has no personality and sounds incredibly out of date like the typical small market CHR Cumulus was known for before the merger with Citadel. Wild used to always be the first in OKC to play new music but since Cumulus has taken over they are usually weeks behind KJ 103. Sorry Cumulus, we are nearing the end of 2012, not 2009 so I don't want to hear "Bad Romance" and "Bed Rock" every time I turn on the radio. Has Cumulus done this with all its CHR's they inherited from Citadel? Is there any particular reason Cumulus does their CHR's this way, especially now that they are in larger markets? It seems as if they are just using their generic small market formula for all the stations they have inherited.

    KKWD today has only a 2.2 share when they dominated the ratings back when they were owned by Citadel and I can definitely see why. Bob FM is even doing better. Cumulus just needs to get out of the CHR business in larger markets if they can't do it right. Luckily OKC has KJYO and the rim-shot KVSP which both sound good.

  2. #2
    editthis
    Guest

    Re: Cumulus CHR's are the worst I've ever heard

    Jan Jeffries, you wanna handle this one?

  3. #3

    Re: Cumulus CHR's are the worst I've ever heard

    Um...you DO know that good isn't the goal. Cheap is.

  4. #4

    Re: Cumulus CHR's are the worst I've ever heard

    I took a look at the playlist for the station in question. It is now straight out of the Jan Jeffries CHR philosophy. Recurrent/Gold heavy and being very conservative with adds by making sure they are at a certain position on the chart before adding them. That is unless it is a song by a big name. Typically no more than 6 currents an hour. Remember, in the interview he did a couple of years ago with Sean Ross on the old site, he said that those older familiar songs are the backbone of a station. I think that philosophy does work in small markets if there is no competition, but could be seen as boring in a market with more choices.

  5. #5

    Re: Cumulus CHR's are the worst I've ever heard

    Quote Originally Posted by The Outsider
    I took a look at the playlist for the station in question. It is now straight out of the Jan Jeffries CHR philosophy. Recurrent/Gold heavy and being very conservative with adds by making sure they are at a certain position on the chart before adding them. That is unless it is a song by a big name. Typically no more than 6 currents an hour. Remember, in the interview he did a couple of years ago with Sean Ross on the old site, he said that those older familiar songs are the backbone of a station. I think that philosophy does work in small markets if there is no competition, but could be seen as boring in a market with more choices.
    This philosophy is horrible for a CHR. It may work for a Hot AC but CHR is about being current and if I wanted to listen to last years music I have my iPod for that. Most CHR stations play just enough recurrents/gold that it's enjoyable to hear them when they come on. Cumulus stations are dominated by recurrents/gold with a few chart topping currents added in. If Cumulus can't do the format they should just get out of it. What's even more of a shame is how they are tweaking great stations they inherited from Citadel to this lame small-market version of the format, their ratings are tanking, yet they don't even seem to get the picture. What works in Paint Lick, KY doesn't in OKC or any other larger market.

  6. #6

    Re: Cumulus CHR's are the worst I've ever heard

    Quote Originally Posted by bchristi
    Quote Originally Posted by The Outsider
    I took a look at the playlist for the station in question. It is now straight out of the Jan Jeffries CHR philosophy. Recurrent/Gold heavy and being very conservative with adds by making sure they are at a certain position on the chart before adding them. That is unless it is a song by a big name. Typically no more than 6 currents an hour. Remember, in the interview he did a couple of years ago with Sean Ross on the old site, he said that those older familiar songs are the backbone of a station. I think that philosophy does work in small markets if there is no competition, but could be seen as boring in a market with more choices.
    This philosophy is horrible for a CHR. It may work for a Hot AC but CHR is about being current and if I wanted to listen to last years music I have my iPod for that. Most CHR stations play just enough recurrents/gold that it's enjoyable to hear them when they come on. Cumulus stations are dominated by recurrents/gold with a few chart topping currents added in. If Cumulus can't do the format they should just get out of it. What's even more of a shame is how they are tweaking great stations they inherited from Citadel to this lame small-market version of the format, their ratings are tanking, yet they don't even seem to get the picture. What works in Paint Lick, KY doesn't in OKC or any other larger market.
    I love your reply. It is spot on and I agree completely. This is the exact same philosophy that Cumulus uses in my market, Huntsville, AL. I'm glad to hear we aren't the only ones with a TERRIBLE CHR, but knowing you aren't the only one doesn't always make you feel better about it does it? Here, we are lucky to get 4 or 5 currents an hour out of our supposed "Top 40" station and golds go all the way back to the 80's and 90's, yet they also own "Journey 93.3" here which is only 80's and 90's. What sense does that make? Our neighboring market, Birmingham, has a new Cumulus CHR 99.5 The Vibe that is trying to go up against a well established Clear Channel CHR 103.7 The Q. The Vibe sounds awesome musically! Its NOTHING like the typical Cumulus CHR formula, which begs the question. If you have to do that to beat your competition in Birmingham, why not do what works in all of your markets? I hope they lose the battle because if The Q loses and flips formats down the road leaving Cumulus to have CHR alone in that market, they will just turn it into the same old crap they do everywhere else and I don't wish this torture on anyone!

  7. #7

    Re: Cumulus CHR's are the worst I've ever heard

    Quote Originally Posted by editthis
    Jan Jeffries, you wanna handle this one?
    LOL! I wish there was a "like" button on the board I could hit for this!!

  8. #8

    Re: Cumulus CHR's are the worst I've ever heard

    Quote Originally Posted by RollTide
    Quote Originally Posted by bchristi
    Quote Originally Posted by The Outsider
    I took a look at the playlist for the station in question. It is now straight out of the Jan Jeffries CHR philosophy. Recurrent/Gold heavy and being very conservative with adds by making sure they are at a certain position on the chart before adding them. That is unless it is a song by a big name. Typically no more than 6 currents an hour. Remember, in the interview he did a couple of years ago with Sean Ross on the old site, he said that those older familiar songs are the backbone of a station. I think that philosophy does work in small markets if there is no competition, but could be seen as boring in a market with more choices.
    This philosophy is horrible for a CHR. It may work for a Hot AC but CHR is about being current and if I wanted to listen to last years music I have my iPod for that. Most CHR stations play just enough recurrents/gold that it's enjoyable to hear them when they come on. Cumulus stations are dominated by recurrents/gold with a few chart topping currents added in. If Cumulus can't do the format they should just get out of it. What's even more of a shame is how they are tweaking great stations they inherited from Citadel to this lame small-market version of the format, their ratings are tanking, yet they don't even seem to get the picture. What works in Paint Lick, KY doesn't in OKC or any other larger market.
    I love your reply. It is spot on and I agree completely. This is the exact same philosophy that Cumulus uses in my market, Huntsville, AL. I'm glad to hear we aren't the only ones with a TERRIBLE CHR, but knowing you aren't the only one doesn't always make you feel better about it does it? Here, we are lucky to get 4 or 5 currents an hour out of our supposed "Top 40" station and golds go all the way back to the 80's and 90's, yet they also own "Journey 93.3" here which is only 80's and 90's. What sense does that make? Our neighboring market, Birmingham, has a new Cumulus CHR 99.5 The Vibe that is trying to go up against a well established Clear Channel CHR 103.7 The Q. The Vibe sounds awesome musically! Its NOTHING like the typical Cumulus CHR formula, which begs the question. If you have to do that to beat your competition in Birmingham, why not do what works in all of your markets? I hope they lose the battle because if The Q loses and flips formats down the road leaving Cumulus to have CHR alone in that market, they will just turn it into the same old crap they do everywhere else and I don't wish this torture on anyone!
    What makes even less sense is that if Cumulus is departing from its formula to compete in Birmingham, why are they killing so many great former-Citadel stations by changing their formula that worked to the typical Cumulus small-market gold-based crap that's really meant for a small market without competing CHR or Hot AC stations? Cumulus should get the hint with KKWD which dropped to a 2.2 here on the last ratings. The station was once on fire and was #1 in the market despite only a 6kw signal. Now people just call it "Lame 104.9".

  9. #9

    Re: Cumulus CHR's are the worst I've ever heard

    If they are focusing more on re-currents and less on currents, they aren't CHR/Pop or even Adult CHR. They're in Hot AC territory! If they're a CHR reporting station, they might have some trouble down the road.

  10. #10

    Re: Cumulus CHR's are the worst I've ever heard

    Quote Originally Posted by semoochie
    If they are focusing more on re-currents and less on currents, they aren't CHR/Pop or even Adult CHR. They're in Hot AC territory! If they're a CHR reporting station, they might have some trouble down the road.
    Agreed. One thing that separates them from Hot AC is the urban/rap they play. You would not hear "Paris" by Jay-Z or "Throw it in the Bag" by Fabolous on a Hot AC but KKWD plays them all the time. Cumulus has a Hot AC in OKC (98.9 Kiss FM) and I actually think it sounds very good, but Hot AC is also a much better fit for Cumulus and their philosophy.

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