The area where I live has one of the Citadel stations taken over by Cumulus (KKWD) Wild 104.9. KKWD used to be one of the best sounding pop-leaning rhythmic CHRs in my opinion back when it was owned by Citadel. They were always very current and sometimes edgy, and had personality. Having lived in a small market that had a Cumulus CHR, I am aware that they tend to be behind on what they play and focus on older stuff. For instance KBBQ 102.7 The Vibe in Fort Smith, Arkansas was still playing "Party Like A Rock Star" pretty heavily in 2010, a time when nobody else was playing it and the song itself was quite dated. (Like playing the Macarena in 2000). If anybody is familiar with that station, it sounds pretty much like an iPod with all the hits from the past 5 years on it shuffled.
Since moving back to Oklahoma City, I've found Cumulus has followed the same formula with the once-great KKWD, heavily focusing on hits from 2-5 years ago with currents sprinkled in here and there. What was once a great station now has no personality and sounds incredibly out of date like the typical small market CHR Cumulus was known for before the merger with Citadel. Wild used to always be the first in OKC to play new music but since Cumulus has taken over they are usually weeks behind KJ 103. Sorry Cumulus, we are nearing the end of 2012, not 2009 so I don't want to hear "Bad Romance" and "Bed Rock" every time I turn on the radio. Has Cumulus done this with all its CHR's they inherited from Citadel? Is there any particular reason Cumulus does their CHR's this way, especially now that they are in larger markets? It seems as if they are just using their generic small market formula for all the stations they have inherited.
KKWD today has only a 2.2 share when they dominated the ratings back when they were owned by Citadel and I can definitely see why. Bob FM is even doing better. Cumulus just needs to get out of the CHR business in larger markets if they can't do it right. Luckily OKC has KJYO and the rim-shot KVSP which both sound good.