As opposed to the whole KFI fiasco, in which I documented management's feeble, inept, and in the end, counter-productive response to the John and Ken tempest in a teapot, here is something close to PR done right, from the CC national PR flack:
"The contraception debate is one that sparks strong emotion and opinions on both sides of the issue," Premiere Networks said in a statement emailed Sunday by spokeswoman Rachel Nelson. "We respect the right of Mr. Limbaugh, as well as the rights of those who disagree with him, to express those opinions."
Notice the lack of an "I'm sorry". Maybe Rush apologized, but management isn't and is backing the talent. What, Carbonite and 1 800 flowers, won't be on going forward? Oh, the misery of it all. Next thing you know, Rush will be on KRLA instead of KFI. C'mon, let's get real here. Rush has had hundreds, if not thousands of advertisers over the years. Once this little charade is over, other advertisers will be glad to fill the void by reaching out to an audience of literally millions of devoted listeners, particularly in an election year.
By the way, I will soon be looking for a new online back-up provider (and withholding any more recommendations of their products to my clients). It all goes both ways, Carbonite.