Effective with the March 3, 2012 issue, WJHM/Orlando moves over from the Urban panel to the Rhythmic panel, while WYRB/Rockford is added to the Rhythmic panel as a new monitored reporter.
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BDS Rhythmic Panel updated
- Thread starter only1moore
- Start date
Not only that, it appears that WJHM seems to be setting their sights on a certain station... and its not 95.3.
only1moore said:
WXXL. We'll see how well that goes for them...
kilamanjero said:
At this rate, WJHM seem to be increasing the Pop content, so they seem to be getting away from the R&B/Hip-Hop realm. They added Fun's "We Are Young" and Kelly Clarkson's "Stronger" to the playlist, an indication that 102 Jamz is now following the CBS Rhythmic radio platform.
only1moore said:
Sad. Why try to sound like everyone else. Now Orlando has no official Urban Hip-Hop station.
only1moore said:
Follow if they might, but their ratings won't likely be any better. Orlando needs another rhythmic station like I need additional hole in my head. Miami cannot sustain 2 rhythmics and it is twice the size and more diverse, so does really CBS think this is going to work?
As many of us have said, WJHM should have gone the CHRurban route. The market for R&B/Hip-Hop is there in the market and it is growing. CBS screwed up with this syndication strategy.
Actually, this is the best strategy for 102 Jams. Their ratings have been mediocre for a while now
When you're an Urban with mediocre ratings you face a challenging position trying to sell commercials.
When you're Rhythmic or a CHR/Pop station, agencies are willing to cut you more slack.
I think with 102 Jams fantastic signal, which covers the entire Orlando-Kissimmee market, the entire Daytona Beach market, and reaches the growing Palm Coast market, it makes sense for the station to tweak its heritage sound. Hence why Fun, Gotye, and Kelly Clarkson are now all in regular rotation.
With regards to Miami, Power 96 is the official Rhythmic station, but a couple of the Spanish stations, Mix 98.3 and Mega 94.9, are in effect bilingual Rhythmic CHRs. That's why Power 96 is now all over Michael Telo's international smash "Ai Se Eu Te Pego"
Plus, Miami has a very successful heritage Urban station in 99 Jamz
When you're an Urban with mediocre ratings you face a challenging position trying to sell commercials.
When you're Rhythmic or a CHR/Pop station, agencies are willing to cut you more slack.
I think with 102 Jams fantastic signal, which covers the entire Orlando-Kissimmee market, the entire Daytona Beach market, and reaches the growing Palm Coast market, it makes sense for the station to tweak its heritage sound. Hence why Fun, Gotye, and Kelly Clarkson are now all in regular rotation.
With regards to Miami, Power 96 is the official Rhythmic station, but a couple of the Spanish stations, Mix 98.3 and Mega 94.9, are in effect bilingual Rhythmic CHRs. That's why Power 96 is now all over Michael Telo's international smash "Ai Se Eu Te Pego"
Plus, Miami has a very successful heritage Urban station in 99 Jamz
CHRles said:
The mediocrity of WJHM was because of constant management shifts, and the station has migrated from urban-leaning rhythmic to full fledged urban over the years. This strategy would successfully work if Power 95.3 wasn't on air, but they are beating them 2-1 in ratings already, and now they are trying to compete with WXXL which will yield them being a mediocre rhythmic.
The market's growing black population is already undeserved by having only WCFB, which plays only contemporary and old school R&B and soul music. WJHM could have easily just shifted back to urban-leaning rhythmic as it has been in the past while captured the R&B/hip-hop audience while competing with both Power and XXL and solved their billing issues. Sometimes it best to work smarter than harder by killing 2 birds with one stone, the former is exactly what they are going to have to do with their current musical presentation and they have a serious uphill battle ahead.
WPOW is now chasing rather than leading those Spanish stations. WEDR won by default and the only serious competition was CC's over-syndicated attempt in the mid 00s which failed because of the syndication. You have to ask "does this move make sense?"
As of June 11, 2012, WPGC/Washington, D.C. is now part of the Rhythmic Top 40 panel.
only1moore said:
As I said in the thread in the DC/Baltimore forum, it doesn't change the fact they still lean urban with songs most rhythmics couldn't touch with a 10-foot pole.
Ironically, several of the the other outlets on the BDS Rhythmic Panel, like WCKX, WDHT, WTMG, KXHT, KUUU, and WZMX to name a few, also lean Urban, so this is nothing new and WPGC will fit right in nicely with these stations.
htowler said:
I listen to WPGC on daily basis, and they still lean very urban for a rhythmic station. They are even playing more urban (particularly R&B) throwbacks versus 3 months ago, so their musical composition is similar to sister station WZMX with the exception of the throwbacks.
kilamanjero said:
Seems to be ALOT of Pop/Rhythmic Tracks to me (Random yes.com pull)
CA$H OUT - Cashin' Out
14.7.2012 10:29am
NICKI MINAJ - Starships
14.7.2012 10:39am
DRAKE - Take Care f/Rihanna
14.7.2012 10:44am
DJ KHALED - Take It To The Head
14.7.2012 10:57am
CHRIS BROWN - Look At Me Now
14.7.2012 11:00am
YOUNG JEEZY - Leave You Alone f/Ne-Yo
14.7.2012 11:04am
RIHANNA - Where Have You Been
14.7.2012 11:08am
J. COLE - Nobody's Perfect
14.7.2012 11:12am
JUSTIN BIEBER - Boyfriend
14.7.2012 11:24am
TREY SONGZ - Heart Attack
14.7.2012 11:28am
NICKI MINAJ - Beez In The Trap f/2 Chainz
14.7.2012 11:39am
LMFAO - Sexy And I Know It
14.7.2012 11:43am
RIHANNA - Birthday Cake
14.7.2012 11:46am
TERROR FABULOUS - Action! f/Nadine Sutherland
14.7.2012 11:50am
DRAKE - Crew Love f/The Weeknd
14.7.2012 11:53am
DAVID GUETTA - Without You f/Usher
14.7.2012 11:57am
T-PAIN - Buy U A Drank... f/Yung Joc
14.7.2012 12:01pm
KANYE WEST - Mercy f/Big Sean/Pusha T...
14.7.2012 12:06pm
CHRIS BROWN - Turn Up The Music
14.7.2012 12:10pm
MARSHA AMBROSIUS - Far Away
14.7.2012 12:14pm
DJ KHALED - Take It To The Head
14.7.2012 12:19pm
MAROON 5 - Payphone f/Wiz Khalifa
14.7.2012 12:23pm
H-TOWN - Knockin' Da Boots
14.7.2012 12:27pm
CA$H OUT - Cashin' Out
14.7.2012 12:31pm
Buy from: iTunes | Amazon.com
DRAKE - Make Me Proud f/Nicki Minaj
14.7.2012 12:42pm
RIHANNA - Where Have You Been
14.7.2012 12:46pm
RIHANNA - Talk That Talk f/Jay Z
14.7.2012 12:58pm
NE-YO - Miss Independent
14.7.2012 1:02pm
JUSTIN BIEBER - Boyfriend
14.7.2012 1:07pm
DJ KHALED - I'm On One f/Drake, Rick Ross
14.7.2012 1:12pm
RIHANNA - Birthday Cake
14.7.2012 1:16pm
TREY SONGZ - Heart Attack
14.7.2012 1:27pm
CHRIS BROWN - Don't Wake Me Up
14.7.2012 1:30pm
htowler said:
And you do know that CBS has a lot of pop being spun on V-103 in Atlanta now as well, but it is still a full-service urban contemporary? As a matter fact, V-103 is currently spinning Rihanna's "We Found Love" and "Where Have You Been?" along Pitbull's "Give You Everything" and Justin Bieber's "Boyfriend" in the past few weeks. All of these aforementioned songs are rhythmic pop songs that most other urban stations wouldn't touch with a ten-foot pole aside from mixing.
CBS has been doing this blurring of urban & rhythmic for a while now with WVEE, WPGC, and WZMX. WPGC is still playing 80% urban music that most other urban stations that are on the BDS R&B/hip-hop panel, but decided to switch back to the BDS rhythmic panel to solidify their dedication to challenging Hot 99.5.
Also, I don't know too many rhythmic stations that still air a solid block of slow jams that includes Anita Baker, Barry White, Teddy Pendergrass, Luther Vandross, Kem, Jaheim, etc. that would be heard on an UAC on Sunday-Thursday nights. WZMX is the only other one that does emulate this, but they are also owned by CBS. This is nothing new for WPGC, trust me.
bchristi said:
WPEG isn't a hybrid of "mainstream urban/urban AC" they're back leaning towards urban contemporary, i.e. "full-service urban" but has to protect UAC sister WBAV by avoiding obsessive overlap. CBS has made what is left of its actual urban stations (WVEE and WPEG) that target 18-34 adults to spin pop songs either in their mixshows or occasionally in their rotation. The fact is CBS knows that hip-hop sucks at the moment, thus they have Power 98FM and V-103 leaning more R&B and old school to keep them afloat in the post-PPM era. In all actuality, that is the only way to survive these days in a PPM metered market is to be as full-service as possible to keep UACs at bay.
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