1990 is calling. They want their radio back. Too bad. They can't have it.Originally Posted by phils07
This is 2011, and nothing "belongs" on AM anymore. The market (read: the listeners and advertisers) have already made that decision. News, talk, and sports are moving to FM and music is going online or on people's MP3 players. The game is just about over for dinosaur radio other than for religious and Part 15 broadcasters. It had a good run, but now it's dying of old age and obsolescence. Even the 50 kW blowtorches are pushing their FM (if they have it) and online presence over Ancient Modulation.
Really, what does AM have that make it better than FM or online? Better coverage? Only if you're running 5-50 kW nondirectional and you're at the low end of the dial. But FM has better sound quality, can penetrate office buildings, and is where the listeners are. Where the listeners are is where the advertisers want to be.
Online is also good for the office, is at least nationwide by definition. Some stations are marketing themselves as having nationwide or worldwide coverage, despite the fact that no listeners outside of the local market generate any revenue. If you're a noncomm, you can still sell ads on the stream (union rules permitting, of course). I know of one that does, and there are probably others. If you don't, or can't have an FM, like WGN, this is your entry into the future. There is no future for AM. Its audience is dying of old age along with the AM band. Maybe they'll figure something out to fix it and prove me wrong. I hope they do, since there isn't enough room for everybody on FM. But I'm not holding my breath. If the ITU would agree, maybe they should just turn the AM band over to the hams and be done with it.