KILOCYCLES said:
David..you know very well that programming in Puerto Rico and programming in the States with its diverse Hispanic populations are two different things all together.
Every time I hear that "this market is different from those other markets" I know I am reasoning against illogical stereotypes. I heard that same argument in Argentina, right up to when we got a 22 share after 6 weeks on the air...
The difference in Puerto Rico that makes it unlike New York or Miami is that 100% of the population is Hispanic and Spanish speaking.
A format that gets a 3 share in Puerto Rico might get a 0.3 in New York, just based on pure math and with no analysis of any other factor. And the format that might get a 4 in New York might only get a 3 in PR, because perhaps the format is so mass appeal that in PR, there are 6 or 7 variants of the same format because there is opportunity for more than one station.
The New York population and the Miami population in the sales demos is mostly of Caribbean basin heritage, with considerable commonality and really no more diverse than the comparable targets of region, income level, etc. that the 120 stations that exist in Puerto Rico have to face.
Even NY, which has a significant Mexican community, could be compared with PR and its Dominican community which has its own radio format on the Island.
Overall he hasn't been able to surpass Mega even with Luis Jimenez there.
As you may have noted, morning talk shows have been hammered by PPM. First, the daypart is no longer the most important and the large TSL of these shows in all languages has been hurt. Luis is improving his position even though he and the station went through a year with no ratings access and analysis.
WSKQ and X 96.3 are at present flip-flopping in the critical sales demos. Neither station is "getting its butt kicked."
In Miami Clear Channel is really kicking him all over the place. Is that what you call a great programmer?
WRTO is #1 in the younger half, WAMR is dominating in 35-64. CC has only one well performing station in Spanish, while the other is a laggard.
And Miami not only was without ratings for a year, the stations in question were not encoded so there was no measure of the competition. With ratings, both responded very well and should be looked at as a case study in repositioning and winning.
Pedro was not at Salsoul for 22 years, he was there a handful of years and Salsoul was already a well established radio entity with a very strong personality driven format mostly put together by you and the late Junior Soto,
Pedro was the architect of the conversion to "a day full of morning shows" on Salsoul. Junior applied his unique and unequaled skills in finding and working with talent with the structure and concepts that mostly Pedro applied with my tidbits of help. Just as Fidelity massacred the other ACs, the talk based Salsoul retained the 12 to 13 shares that were under the threat of fragmentation otherwise.
all Pedro did was water the green pastures that you left. You are good to your friends I guess....
I did not leave it. Salsoul hit #1 in the October, 1985 book with a leap from 8th to 1st and it never left first the 20 years I was associated with it. In fact, Salsoul holds the Top 50 market record for consecutive books and years in #1.
