The show airs live from 9am - 11 am. And Rhem has lots of competition.
Eh?
Rehm airs 10am to 12n ET, just like On Point. And
The Takeaway airs 6am to 8am and does live repeats from 8am to 10am.
FWIW, I would not expect Rehm to be competitive to On Point in Boston for a good long time. While it is a national show, On Point is still locally produced and that carries some weight. More importantly, WBUR has carried a call-in talk show in the 10am - 12n slot since 1992; almost twenty years! It's gonna take more than a year or two to get pubradio listeners in Boston used to the idea that there's a call-in talk show on WGBH as well as on WBUR.
Of course, the nice thing about public radio is that ratings don't tell the whole story. Even if it's a much smaller audience, if it's an
appreciative audience, they'll give money at pledge time and that matters a lot.
As for Detroit, I stand corrected. It's not Top Ten,
it's market #11. Oops. Nevertheless, your assertion that it's "mostly" outside major markets is simply not true. It's on half the top ten (actually, still technically on six of the top ten since WABE HD2 airs it in Atlanta, but I'll concede that one since it's HD2), and also in markets #11, #12, #13, #18 and #20 so half of the top twenty. That's pretty frickin' good! Especially considering it's a national show in the prime timeslot for call-in talk shows, and most public radio stations with any resources realize the best way to establish themselves as serving their local community is to have a local call-in talk show. That's why NYC, LA, SanFran, Philly and - technically - DC and Boston all have pubradio stations with call-in talk show from 10am to 12n (or the rough equivalent, depending a little on which time zone you're in).
Certainly if I had the money to hire a host and a producer or two, you bet I would've done a local call-in talk show from 10am to 12n. Or for at least one of those hours. I like
On Point quite a bit, that's why I added it to WEOS's schedule a few years back...but a well-run local call-in show is gonna trump a national call-in show every day of the week and twice on Sunday.
I'm not sure how long NPR has been distributing the show nationally.
I want to say it was in 1984 when they changed the name from
Kaleidoscope to
The Diane Rehm Show. But I'm just going on memory there.
(Alec Baldwin) would be public radio's most high-profile host
Oddly enough, I'm not sure he would be. Not in the public radio world, where Carl Kasell is
The Most Interesting Man in the World. ;D But you've got a point that there's no obvious timeslot that needs filling at the moment. That means either they're thinking a weekly show, where competition for the best timeslots is fierce...and dominated by
Wait Wait Don't Tell Me, Car Talk, This American Life, and
Weekend Edition Sat/Sun...but nevertheless it's easier to get carriage. Or they'll try to make a go of an evening program which is a real b**ch to pull off. People just don't listen to radio much after their evening commute so listener totals tend to drop like a brick after 6pm, maybe 7pm in bigger markets. No matter how good the show is, it's gonna be hard to get enough audience to justify the costs that Alec and a quality staff of producers would require.