There are a couple of (obviously) national ads running on the local Citadel stations, one of which is causing a ton of confusion among listeners and headaches for those that answer the phone at the stations.
One is for Wachovia, which we don't have in this market. The other, the one that is causing the problem is for Macy's. Obviously, Macy's has done a great job of having stores everywhere and having national buys instead of local buys. But what should a local do when a Macy's ad is running in nearly every break and the closest location is 3 hours away?
How should the people answering the phones explain to listeners why those ads are running (and in such high rotation) when they call to ask where the Macy's is?
BTW, we are the second largest city that Macy's doesn't have a location in.