KSCF vs KNX

The trends for KNX and KSCF in San Diego have these two stations ... nearly tied. KNX is an out of market station (la LA) while Radio Sophie is not tuned to the market. Jennifer White is expected to join the FM station in the morning drive .... later this month.

When 103.7 was The Planet it drew a steady 12+ numbers in the low 2's which was not great, but ever since then the programming gurus ar CBS San Diego have worked overtime to make it even worse. It's amazing, thus business: the programmers who create the losing formats keep their jobs, while their companies shell out round after round of severance pay to the jocks. Maybe the next CBS realizes 103.7 San Diego has failed once again, they will take a look at why....


Nah.... that won't happen: the corporate leeches at all levels protect each other.

Dude.. Jennifer White is already on.

I say bring back The Planet, Joan Welby, Chuck Jones and of course Crusty Bob!

...and don't forget Jim McGuiness...the best they ever had at the Planet

Interesting that Sophie is a "chick" - such a groovy word - format as is KYXY: wonder how much potential Sophie has to siphon off some of KYXY's audience?

The big problem with 103.7 is that they got rid of Benny Ricardo. He was the franchise.

Benny remains a class act. No ego involved, a real person on and off the mic. What is he up to now, Bob?

Bob_Hudson said:

Interesting that Sophie is a "chick" - such a groovy word - format as is KYXY: wonder how much potential Sophie has to siphon off some of KYXY's audience?

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It looks like they did a little, which is not good since they are co-owned. Other than taking a sliver off KYXY, SOPHIE is doing very poorly so far. Anyone who thought the format was too crowded/fragmented was exactly right.

Bob_Hudson said:

Interesting that Sophie is a "chick" - such a groovy word - format as is KYXY: wonder how much potential Sophie has to siphon off some of KYXY's audience?

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CBS Radio's objective isn't to siphon off CBS-owned KYXY's audience; the objective is to siphon off some of Clear Channel-owned Star 94.1's audience to create some selling space for KYXY. In their dreams, if CBS could chase CC out of the AC format, the remaining KYXY/Sophie combo would have a lock on the upscale white-chick demo--a Fan Favorite of ad buyers. $$$. On the other hand, KYXY is already getting top-dollar in that segment. Star is getting #2 money, which ain't nearly as good.

If I was CBS' market manager in SD, I'd take 103.7 and flip it to all-news as KNX-FM and grab the upscale white-guy demo to complement KYXY. CBS knows how to run all-news radio stations. BTW, the (non-simulcast) AM/FM tandem would make for a huge regional SoCal advertising buy, too.

It is only a matter of time before CBS blows up Sophie and they bring back the Planet. There is no room for Sophie in San Diego but plenty of opportunity to compete against KGB. DSC aside, KGB is awful.

It won't be the planet, as that would be a rare admission of "opps". Although CBS did finally admit that CBS Oldies in NYC was the ticket.

They'll re-image it as "the Greener" featuring Gene Knight all day long and catchin' a wave on the current green revolution that was invented.

Gene Light as we called him in the day

All of you just salivating at the notion that CBS is going to dump Sophie are way off. Remember this: Free FM was a failure from the start... bad ratings, bad cash flow. everything sucked the whole time the format was on 1037.....AND THEY STILL KEPT IT ON FOR A YEAR AND A HALF!

Sophie isn't going anywhere... they just hired a morning drive person... they're just getting started...and they will get their year or more to succeed... and they are not expected to be a giant market leader. So if the expectations aren't high, the threshold for success can be more easily met.

Let's get off the "bring oldies back to SD" thing too... CBS NY just had a downturn in their ratingsand that format is for 55+... get over it...the format is too old...

commando said:

Let's get off the "bring oldies back to SD" thing too... CBS NY just had a downturn in their ratingsand that format is for 55+... get over it...the format is too old...

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I strongly disagree. If an oldies station is programmed correctly and doesn't lean too old it can thrive 25-54. Let's take a couple of CBS stations for example. KOOL/Phoenix was tied for #4 25-54 in the Summer 2007 book and KLUV/Dallas was #2 25-54!

If CBS would have flipped to classic hits/oldies instead of Sophie they would be doing a whole lot better than there are now. They will have a very difficult time pulling numbers, including the demos they desire, due to how oversaturated the segment of the market they are going after is.

It's amusing as hell how many of y'all are (still) convinced that just the RIGHT mixture of tunes--whether they're alternative, oldies, rock, whatever--is what CBS/Clear Channel/Midwest/Lincoln needs to do to make their tail-end FM stick (in this case, CBS Radio's 103.7) successful.

The average listener can't tell one from another, and radio companies won't invest the money or the time to market their stations strongly enough to differentiate them effectively.

The younger listener doesn't listen to music on radio anymore and/or won't admit it (to Arbitron or anyone else).

That leaves radio with a future of talk--of one form or another: news, sports, politics/current events, relationships.

amfmxm said:

The younger listener doesn't listen to music on radio anymore and/or won't admit it (to Arbitron or anyone else).

That leaves radio with a future of talk--of one form or another: news, sports, politics/current events, relationships.

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So that leaves Punk Country, and Zydeco music formats.

I knew someone would jump up and defend oldies... there always someone clinging to the past thinking that Jerry & the Pacemakers will make that big come back. If oldies were viable then 94/9 would have never given up KBEST for alternative... they seem to be pretty happy with that choice... and once again "oldies fan" you skipped right over what was most important about what I wrote. The performance expectations for Sophie are not high, so with a lower threshold for success, they can meet it... they don't have to pull a 4 share to be successful... and since the are just starting, they will get a full chance to meet those modest goals... so you'll have to look elsewhere to find your Do Wop resurrection.

Media Hack Chris | SDR said:

amfmxm said:

The younger listener doesn't listen to music on radio anymore and/or won't admit it (to Arbitron or anyone else).

That leaves radio with a future of talk--of one form or another: news, sports, politics/current events, relationships.

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So that leaves Punk Country, and Zydeco music formats.

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Don't forget Regional Chinese!

All-News 103.7 KNX-FM. The Clear Channel market manager has nightmares about CBS atacking KOGO...

amfmxm said:

It's amusing as hell how many of y'all are (still) convinced that just the RIGHT mixture of tunes--whether they're alternative, oldies, rock, whatever--is what CBS/Clear Channel/Midwest/Lincoln needs to do to make their tail-end FM stick (in this case, CBS Radio's 103.7) successful.

The average listener can't tell one from another, and radio companies won't invest the money or the time to market their stations strongly enough to differentiate them effectively.

The younger listener doesn't listen to music on radio anymore and/or won't admit it (to Arbitron or anyone else).

That leaves radio with a future of talk--of one form or another: news, sports, politics/current events, relationships.

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If talk is the future why did the FREE FMs fail so badly?

commando said:

I knew someone would jump up and defend oldies... there always someone clinging to the past thinking that Jerry & the Pacemakers will make that big come back. If oldies were viable then 94/9 would have never given up KBEST for alternative... they seem to be pretty happy with that choice... and once again "oldies fan" you skipped right over what was most important about what I wrote. The performance expectations for Sophie are not high, so with a lower threshold for success, they can meet it... they don't have to pull a 4 share to be successful... and since the are just starting, they will get a full chance to meet those modest goals... so you'll have to look elsewhere to find your Do Wop resurrection.

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The oldies/classic hits stations that are thriving 25-54 right now don't play do wop or Gerry and the Pacemakers,

I don't defend the format as a fan, I am only a fan of the obscure hits they wouldn't play to begin with, I am a fan of whatever works. Because they are in such a crowded arena the odds are against SOPHIE even having modest success..It's a bad sign that they haven't even cracked a 1 share yet.