O
ocala500
Guest
What do you all know about HINEY WINE? It was a big hit in the 80's and was on the Rick Dees Show for 11 years and also on the Terry Dorsey Show on KSCS in Dallas for 13 years.
Actually HINEY WINE ran for 13 years in Dallas, 11 years on The Rick Dees Show at KIIS-FM in LA and 11 years on Y100 in Miami. A lot has to do with ad libbing, having fun with it and running a few promotions along the way. The promotions will tell you about the high level of interest with the audience by seeing the response and turnout at events. It has also been a big money maker for a lot of stations. The latest twist is to put the winery behind a car dealership and sell the car dealer a large contract. The dealer gets a ton of foot traffic because you put a metal storage building behind the dealers showroom with a HINEY WINERY sign on it. A second sign says, "HINEY WINERY Gift Show has been moved to the showroom at (Car Dealers Name)" The dealer gets tons of traffic and the station makes a lot of money and gets a great comedy feature...all on barter.jimwalsh2001 said:I did morning drive at a "Hiney" station. In my opinion, for what it's worth, it's a one-joke routine that burns out pretty quickly...
Not so sure that 11 years on the Rick Dees Show in LA and 13 years on The Terry Dorsey Show in Dallas plus lots of focus group interviews and research by Clear Channel and others over many years would back up your comment that it burns out pretty quickly. If done right, it can last a long, long time....over a decade........ as proven by Dees and Dorsey.jimwalsh2001 said:I did morning drive at a "Hiney" station. In my opinion, for what it's worth, it's a one-joke routine that burns out pretty quickly...