Is Podcasting a Serious Threat to Sat & HD Radio?

Podcasting = On Demand Listening

You have to have an idea what you're looking for (to listen to), be saavy enough to find it, and set your "podcatching" software to "catch" the podcast. THEN transfer it to your chosen device. Something radio geeks like me have no problem doing. But geeks have mistakenly thought for years that people wanted more "interactivity" from their entertainment. WRONG! Enertainment is, by nature, passive. I've written less than a paragraph, and still haven't put forth as much effort as required to select a couple of podcasts...but far more than most people would spend choosing a radio program. Add to that the fact that podcasts BY THEIR NATURE are short-form programming, done perhaps once a week (or even once a month). Radio is 24/7/365...constantly updated. Apples and oranges!

Podcasting and broadcasting compliment one another. MANY of the most popular podcasts are from terrestrial radio stations (just as the largest source of popular webcasts is terrestrial radio). Nobody knows more about producing programs than RADIO. Name the new media...webcasting, podcasting, whatever...TRADITIONAL RADIO BROADCASTERS will dominate it. We are simply better at it (than some guy with a cheap recorder working out of his basement).

Mike Walker said:

But geeks have mistakenly thought for years that people wanted more "interactivity" from their entertainment. WRONG! Enertainment is, by nature, passive.

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Kind of like HD Radio, where elaborate antenna setups are required, with externally mounted dipole antennas (many times attic, or roof-top) for FM, and constantly having to tweek AM-loop antennas, to even have a remote chance of picking up worthless, redundant HD channels.

SUPERCASTER said:

Here is the way:
Podcasting takes ears away from AM and FM radio. When it is combined with all types of internet radio, here are the comparitive results:

2010-INTERNET BEATS BROADCAST RADIO!
According to:
http://www.bridgeratings.com/press_071906-digitalprojectionsupdwradio.htm
All forms of Internet Radio's total cume, incuding cell streaming from the internet, and podcasting by 2010 will equal:
Internet Radio 187.33 million
Wireless Internet 159.23 million
Mobile Phone Streaming (from internet) 11.81 million
Podcasting 3.95 million

TOTAL INTERNET CUME in 2010 = 362.32 million

While the terrestrial broadcast radio total cume is projected to be only: 278.59 million.
Internet cume beating terrestrial cume by 83.73 million by 2010.
That is only about 3 years from now!
HD Radio will only be at a miserable 8.84 million cume. Not enough to sustain thousands of HD stations.

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Where on EARTH did they get these estimates? The total internet cume exceeds the total population of the U.S.!! And if this is worldwide, they seem to have ignored the fact that in most of the non-industrialized world the internet is still a novelty.
The percentage of people past their mid-30s who listen to webcasts is minimal...I know lots of people in their mid-40s/50s for whom email is about the limit of their web-savvy-ness.....and these people are supposed to be downloading podcasts and listening to web streams?!?!? Yeah, right.

Totally bogus projection.