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The Problem with Promotions

blowtorch said:
Put yourself back in a listener's shoes.

Do you want to have to jump through a bunch of hoops to win a pair of tix? Or do you want to hear the jock say, call now, be #9 and you're going to the concert?

Maybe we always want to do fancy, creative, cool, and new promotions and contests because we are bored with caller 9 and other staples of radio.

Thoughts?
Click to expand...

My thought is we're still in the "entertainment industry". Oh we may be the red headed step child of the "entertainment industry" but we're in it so we should try to entertain.

Over 90% of the audience isn't ever gonna try to win, so if you're doing contesting, whenever possible, do something that is at least "entertaining" to listen to. It may actually generate "talk" about your station and help make it memorable.

;D
 
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