M
mwebster
Guest
I've had occasion to listen to Air America Radio's weekend newscasts (via WLIB) this weekend, and their regular newscasts earlier during the week.
Others have posted here that AAR outsources their weekend newscasts, and it sounds like this may well be the case:
The voices are better.
The presentation is better.
The writing is better.
And they use sound (actually, they use sound well).
They should outsource seven days a week. The quality would improve and the costs would probably be less. And they might actually get a few more stations to take their newscasts (and the spots that run in them).
I heard AAR's new "news director" this week. He's doing PM drive. Wayne Gellman continues in mornings and Bill Crouch has been moved to evenings. Whichever one is reading the newscast, it still sounds like a small market rip and read newscast from the 50's (without any use of voicers, wraps, sound-bites or actualities). There is no indication of wire copy being re-written, let alone the promised "investigative reporting." New news director Felipe Luciano is not major market material (but he's still better than Gellman).
Others have posted here that AAR outsources their weekend newscasts, and it sounds like this may well be the case:
The voices are better.
The presentation is better.
The writing is better.
And they use sound (actually, they use sound well).
They should outsource seven days a week. The quality would improve and the costs would probably be less. And they might actually get a few more stations to take their newscasts (and the spots that run in them).
I heard AAR's new "news director" this week. He's doing PM drive. Wayne Gellman continues in mornings and Bill Crouch has been moved to evenings. Whichever one is reading the newscast, it still sounds like a small market rip and read newscast from the 50's (without any use of voicers, wraps, sound-bites or actualities). There is no indication of wire copy being re-written, let alone the promised "investigative reporting." New news director Felipe Luciano is not major market material (but he's still better than Gellman).