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Atlanta Progressive Talk Station Sold

M

mwebster

Guest
In the wake of the sale of Phoenix's progressive talk station, All Access reports today:
<blockquote>Atlanta AM Sold
JOE WEBER expands to two stations in ATLANTA, as his JW BROADCASTING, INC. Buys AIR AMERICA RADIO affiliate Talk WWAA-A/AVONDALE ESTATES-ATLANTA from INTERMART BROADCASTING for $12 million. WWAA is an expanded band AM which was a move-in to the ATLANTA market from ADEL, GA. MEDIA SERVICES GROUP's EDDIE ESSERMAN brokered the deal for the seller. WEBER owns eclectic WMLB-A/EAST POINT-ATLANTA. </blockquote>
WWAA at 1690 AM is both an expanded band and a rim-shot station. It placed dead last in the Fall book with a low fractional share.

"Eclectic" appears to be the word for new owner Joe Weber's current operation, WMLB 1160 AM. It is not listed in the published Arbitron 12+ AQH numbers but appears to have a good signal over Metro Atlanta. The station calls itself "The Voice of the Arts" and says this format is Joe Weber's "brainchild" (some posters here would probably use the word "hobby"). Weber does afternoon drive on WMLB. From the station website:
<blockquote> Since October 2004, AM1160 has gradually transitioned to "The Voice of the Arts," an eclectic mix of classical, jazz, folk and rock music, along with comedy segments, interviews and book readings --thus filling the void created by the sale of WGKA and ending a four year drought in quality programming in Atlanta radio. With the addition of an on-air staff comprised of top-notch local luminaries, including veteran actor Larry Larson; symphony cellist Helen Kopec (a carry-over from the old WGKA); vocalist, bass-player and bandleader Scott Glazer; and 15-year Atlanta radio personality Al Hardee, AM1160 is truly "The Voice of the Arts" in Atlanta. As Atlanta radio's "reference book" for culture and entertainment, we've quickly become the station to tune to for information about upcoming events of significance in the Metro's ever-growing arts community.

Here's a list of just a few of the artists whose work you might hear on any given day:

Al Jolson, Amazing Rhythm Aces, Artie Shaw, Bach, Benny Goodman, Billy Joel, Bob & Ray, Bob Dylan, Chopin, Chuck Berry, Diane Ross, Dion and the Belmonts, Ella Fitzgerald, Frank Sinatra, Gene Autry, George Gershwin, Gordon Lightfoot, Gordon MacRae, Guissepe Verdi, Gustav Mahler, Hank Williams, Haydn, James Brown, Joan Baez, Klezmer Conservatory Ensemble, Louis Armstrong, Luciano Pavarotti, Mel Brooks, Mendelssohn, Miles Davis, Patsy Cline, Paul Robeson, Ray Charles, Rogers and Hammerstein, Roy Acuff, Schumann, Sidney Bechet, Sidney Robinson, Spencer Davis, The Beatles, Tony Bennett </blockquote>
I admit I'm intrigued. The station streams on Live365.com.

The station reports Weber previously owned WGKA, Atanta (currently placed 3rd from last in the Atlanta book with a share .1 point higher than WWAA) before selling that station to Salem Radio. The station currently broadcasts Salem's news-talk line-up. No statement of Weber's plans for either of his two stations has been reported.

However, this could be good news for Atlanta fans of progressive talk. Weber sounds like he makes radio programming decisions based on what he thinks SHOULD be available in his market. And it sounds like he believes in local programming, so local hosts on the station might be a possibility.
 
> However, this could be good news for Atlanta fans of
> progressive talk. Weber sounds like he makes radio
> programming decisions based on what he thinks SHOULD be
> available in his market. And it sounds like he believes in
> local programming, so local hosts on the station might be a
> possibility.

Or perhaps he believes that libtalk shouldn't be available in Atlanta. WMLB's signal is kind of a farse at 50kW, because from what people say, it sounds like crap. Nevertheless, a more creative approach to WWAA (like Schultz and Miller) could help make it a more popular listening choice.
 
> WWAA at 1690 AM is both an expanded band and a rim-shot
> station. It placed dead last in the Fall book with a low
> fractional share.


Rimshot? Not really. Take a look at it's contours. The station puts a city-grade signal over Downtown Atlanta.
 
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