HOT 101-Chicago?

Hey, I know this has been talked about before, but I wanted to bring it up again.
I know some people might think I am crazy, but should Emmis flip Q-101 to Hip-Hop?
I think it would be a perfect fit for Emmis' portfolio. Then they would have Hip-Hop stations representing in their three largest markets: New York, L.A., Chicago. Granted, the market may be a little saturated in Chicago right now, but look at it this way, I think Emmis doing a Hip-Hop format in Chicago would actually probably scare other stations in the market away from it. Power 92 wouldn't be able to hold up to it since Emmis has more money and a better signal. B-96 would stop all of this madness with this "Chicago's Hits and Hip-Hop crap."
I say this because Emmis has a great track record when it comes to hip-hop formats: Hot 97 (New York), Power 106 (L.A.), Power 92.3 (Phoenix) and Hot 93.3 (Austin, TX).
Chicago is large enough to support it, Q-101 just isn't hitting anymore. Is it time for some Hot 101!!!! I think Chicago is ready. Emmis couldn't do any worse than they are with Q-101. What does everyone think?

> I think
> Chicago is ready. Emmis couldn't do any worse than they are
> with Q-101. What does everyone think?
>

No.. They have a combo going in Chicago with WKQX and WLUP like they do in St. Louis like they do with KSHE and whatever their alt. station is.

-A<P ID="signature">______________

</P>

> > I think
> > Chicago is ready. Emmis couldn't do any worse than they
> are
> > with Q-101. What does everyone think?
> >
>
> No.. They have a combo going in Chicago with WKQX and WLUP
> like they do in St. Louis like they do with KSHE and
> whatever their alt. station is.
>
> -A
>
They should make the music on the harder edge side and call it "101.1" "The X". That format has worked in many markets. It would be a cross between Alternative and Active Rock, and let "The Loop", be Classic Rock.

Leave Q101 alone. I am finally listening to the station again...







> > > I think
> > > Chicago is ready. Emmis couldn't do any worse than they
>
> > are
> > > with Q-101. What does everyone think?
> > >
> >
> > No.. They have a combo going in Chicago with WKQX and WLUP
>
> > like they do in St. Louis like they do with KSHE and
> > whatever their alt. station is.
> >
> > -A
> >
> They should make the music on the harder edge side and call
> it "101.1" "The X". That format has worked in many markets.
> It would be a cross between Alternative and Active Rock,
> and let "The Loop", be Classic Rock.
>

Aw man, are you serious? Between Power, B, Kiss, and GCI, you mean to tell me that hip-hop needs yet another outlet? Not only that, it would eliminate the only pseudo modern rock station this city has! Think about if WGCI was the only urban station in the market, and there were 4 rockers. Do you know what a sad day it would be in Chicago for GCI to flip Rock? I hate when stations flip when they are the only source people have to hear that type of music, only to flip to a format that can just as easily be heard on 4 other frequencies ... I don't see the sense in it


> Hey, I know this has been talked about before, but I wanted
> to bring it up again.
> I know some people might think I am crazy, but should Emmis
> flip Q-101 to Hip-Hop?
> I think it would be a perfect fit for Emmis' portfolio.
> Then they would have Hip-Hop stations representing in their
> three largest markets: New York, L.A., Chicago. Granted,
> the market may be a little saturated in Chicago right now,
> but look at it this way, I think Emmis doing a Hip-Hop
> format in Chicago would actually probably scare other
> stations in the market away from it. Power 92 wouldn't be
> able to hold up to it since Emmis has more money and a
> better signal. B-96 would stop all of this madness with
> this "Chicago's Hits and Hip-Hop crap."
> I say this because Emmis has a great track record when it
> comes to hip-hop formats: Hot 97 (New York), Power 106
> (L.A.), Power 92.3 (Phoenix) and Hot 93.3 (Austin, TX).
> Chicago is large enough to support it, Q-101 just isn't
> hitting anymore. Is it time for some Hot 101!!!! I think
> Chicago is ready. Emmis couldn't do any worse than they are
> with Q-101. What does everyone think?
>

> Leave Q101 alone. I am finally listening to the station
> again...
>
>
>
>
>
>
>
> > > > I think
> > > > Chicago is ready. Emmis couldn't do any worse than
> they
> >
> > > are
> > > > with Q-101. What does everyone think?
> > > >
> > >
> > > No.. They have a combo going in Chicago with WKQX and
> WLUP
> >
> > > like they do in St. Louis like they do with KSHE and
> > > whatever their alt. station is.
> > >
> > > -A
> > >
> > They should make the music on the harder edge side and
> call
> > it "101.1" "The X". That format has worked in many
> markets.
> > It would be a cross between Alternative and Active Rock,
> > and let "The Loop", be Classic Rock.
> >
>

Agreed, I think the station is doing a great job with expanding their playlist.

> Aw man, are you serious? Between Power, B, Kiss, and GCI,
> you mean to tell me that hip-hop needs yet another outlet?
> Not only that, it would eliminate the only pseudo modern
> rock station this city has! Think about if WGCI was the
> only urban station in the market, and there were 4 rockers.
> Do you know what a sad day it would be in Chicago for GCI to
> flip Rock? I hate when stations flip when they are the only
> source people have to hear that type of music, only to flip
> to a format that can just as easily be heard on 4 other
> frequencies ... I don't see the sense in it
>I see what you are saying. But if another one were to come on, then one of the others will either adjust their format or get out of the game altogether.
Everyone says how much they love Q-101, but the ratings haven't been above a 2.0 in a long time.
Maybe I am wrong, but maybe some rock formats are not a viable option in Chicago. I heard someone talk about Emmis' rock formats in STL, but what they don't understand is St. Louis is VERY different from Chicago. They may not be that far in distance (and are both in the midwest), but they are far apart from each other when it comes to various cultures, music or otherwise.
St. Louis is a VERY rock-oriented town, while Chicago has its rock base, but I don't think it is as dire to rock as St. Louis is. I will put it to you this way, out of St.Louis' top ten radio stations, the three rock-oriented ones (the point, K-HITS and K-SHE) are within that top ten and coincidentally are all owned by Emmis. Rock stations (including Q-101) in Chicago tend to usually place lower.
You have to admit, Emmis is between a rock and a hard place with Q-101. If they keep it, the ratings continue to be low and they have to keep finding ways to justify Mancow's three million a year salary. Or if they get rid of it and go the Hip-Hop direction will they run the risk of doing a redundant format.
But for some strange reason, I think an Emmis-ran Hip-Hop station would TOTALLY change the game in Chicago. I really think the only one that would try to somewhat take them on would be GCI.
Maybe I am just crazy, but I don't know what direction that 101 should go. I think Emmis' track record with hip-hop formats would cause stations like Kiss, B96 and Power 92 to cease fire.
I am just upset that they got rid of Sonic Boom, it was the best thing about Q-101. Was that a decision by a new programmer? I thought that wasn't a good move.
>
> > Hey, I know this has been talked about before, but I
> wanted
> > to bring it up again.
> > I know some people might think I am crazy, but should
> Emmis
> > flip Q-101 to Hip-Hop?
> > I think it would be a perfect fit for Emmis' portfolio.
> > Then they would have Hip-Hop stations representing in
> their
> > three largest markets: New York, L.A., Chicago. Granted,
> > the market may be a little saturated in Chicago right now,
>
> > but look at it this way, I think Emmis doing a Hip-Hop
> > format in Chicago would actually probably scare other
> > stations in the market away from it. Power 92 wouldn't be
>
> > able to hold up to it since Emmis has more money and a
> > better signal. B-96 would stop all of this madness with
> > this "Chicago's Hits and Hip-Hop crap."
> > I say this because Emmis has a great track record when it
> > comes to hip-hop formats: Hot 97 (New York), Power 106
> > (L.A.), Power 92.3 (Phoenix) and Hot 93.3 (Austin, TX).
> > Chicago is large enough to support it, Q-101 just isn't
> > hitting anymore. Is it time for some Hot 101!!!! I think
>
> > Chicago is ready. Emmis couldn't do any worse than they
> are
> > with Q-101. What does everyone think?
> >
>

> Aw man, are you serious? Between Power, B, Kiss, and GCI,
> you mean to tell me that hip-hop needs yet another outlet?
> Not only that, it would eliminate the only pseudo modern
> rock station this city has! Think about if WGCI was the
> only urban station in the market, and there were 4 rockers.
> Do you know what a sad day it would be in Chicago for GCI to
> flip Rock? I hate when stations flip when they are the only
> source people have to hear that type of music, only to flip
> to a format that can just as easily be heard on 4 other
> frequencies ... I don't see the sense in it
(Agreed).. if they should flip to anything, it should be Dance..
> > Hey, I know this has been talked about before, but I
> wanted
> > to bring it up again.
> > I know some people might think I am crazy, but should
> Emmis
> > flip Q-101 to Hip-Hop?
> > I think it would be a perfect fit for Emmis' portfolio.
> > Then they would have Hip-Hop stations representing in
> their
> > three largest markets: New York, L.A., Chicago. Granted,
> > the market may be a little saturated in Chicago right now,
>
> > but look at it this way, I think Emmis doing a Hip-Hop
> > format in Chicago would actually probably scare other
> > stations in the market away from it. Power 92 wouldn't be
>
> > able to hold up to it since Emmis has more money and a
> > better signal. B-96 would stop all of this madness with
> > this "Chicago's Hits and Hip-Hop crap."
> > I say this because Emmis has a great track record when it
> > comes to hip-hop formats: Hot 97 (New York), Power 106
> > (L.A.), Power 92.3 (Phoenix) and Hot 93.3 (Austin, TX).
> > Chicago is large enough to support it, Q-101 just isn't
> > hitting anymore. Is it time for some Hot 101!!!! I think
>
> > Chicago is ready. Emmis couldn't do any worse than they
> are
> > with Q-101. What does everyone think?
> >
>

Do we need additional fragmentation of the 18-34 demo?
<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>

> Everyone says how much they love Q-101, but the ratings
> haven't been above a 2.0 in a long time.

Someone needs to call the Sales Staff at Emmis and tell them to drop selling on their demo #'s and start pushing those 12+

Point is, they have not been much above a 2 in a long itme, but, do you have any idea what their target demo's and Cow's numbers are? They have a sales plan there and if they reach their numbers, they are obviously happy.

Buying 97.9 was a strategic move, you will see that figure in as time goes by. Hip hop on Q and rock on 97.9 would be a tough combo sell for Emmis. ---This is a key point. People need to stop looking at individual scenarios, and look at the whole picture. <P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>

> Do we need additional fragmentation of the 18-34 demo?
>
No we don't because some of the stations would disappear as a result of the flip.

> > Do we need additional fragmentation of the 18-34 demo?
> >
> No we don't because some of the stations would disappear as
> a result of the flip.
>

> > Everyone says how much they love Q-101, but the ratings
> > haven't been above a 2.0 in a long time.
>
> Someone needs to call the Sales Staff at Emmis and tell them
> to drop selling on their demo #'s and start pushing those
> 12+
>
> Point is, they have not been much above a 2 in a long itme,
> but, do you have any idea what their target demo's and Cow's
> numbers are? They have a sales plan there and if they reach
> their numbers, they are obviously happy.
>
> Buying 97.9 was a strategic move, you will see that figure
> in as time goes by. Hip hop on Q and rock on 97.9 would be a
> tough combo sell for Emmis. ---This is a key point. People
> need to stop looking at individual scenarios, and look at
> the whole picture.
>
BUT, they sell Hip-Hop on Power 106 in L.A. and Country on 93.9, KZLA. If that isn't a different type of combo, I don't know what is.

> Agreed, I think the station is doing a great job with
> expanding their playlist.
>

And as long as Mancow is performing for the station, the station will stay as it is. It's not exactly like they can move him over to the Loop--not with Brandmeier off and running like he is.

> BUT, they sell Hip-Hop on Power 106 in L.A. and Country on
> 93.9, KZLA. If that isn't a different type of combo, I
> don't know what is.
>

Absolutely, and a good point.

But...... they are both established stations, heritage, on for years, so they can be sold standalone. Big difference.

Even if KZLA is on the bottom of the pack, it is steady and serves a niche audience. Steady sell again.

Also, LA bills a lot higher than Chicago overall, which figures in different dynamics.

So, compared to LA, flipping Q would be forcing a new format to be sold alone, and younger formats are a tough sell to begin with. Just look at WKSC-fm, how much it is billing years after being launched.<P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>

Why?

Q101 is doing just fine in demos i've seen...really well in burbs

billing over 14 mil a year...things should only shoot up some without the zone

i think Q101 is staying

If heritage B96 is struggling with it, I'm sure Emmis would do no better...

There is too much hip hop in this town. Quite frankly, the best money to be made is probibly competing with the mix and wlit

> Hey, I know this has been talked about before, but I wanted
> to bring it up again.
> I know some people might think I am crazy, but should Emmis
> flip Q-101 to Hip-Hop?
> I think it would be a perfect fit for Emmis' portfolio.
> Then they would have Hip-Hop stations representing in their
> three largest markets: New York, L.A., Chicago. Granted,
> the market may be a little saturated in Chicago right now,
> but look at it this way, I think Emmis doing a Hip-Hop
> format in Chicago would actually probably scare other
> stations in the market away from it. Power 92 wouldn't be
> able to hold up to it since Emmis has more money and a
> better signal. B-96 would stop all of this madness with
> this "Chicago's Hits and Hip-Hop crap."
> I say this because Emmis has a great track record when it
> comes to hip-hop formats: Hot 97 (New York), Power 106
> (L.A.), Power 92.3 (Phoenix) and Hot 93.3 (Austin, TX).
> Chicago is large enough to support it, Q-101 just isn't
> hitting anymore. Is it time for some Hot 101!!!! I think
> Chicago is ready. Emmis couldn't do any worse than they are
> with Q-101. What does everyone think?
>

Re: error on LA analysis.

> >
> > Buying 97.9 was a strategic move, you will see that figure
>
> > in as time goes by. Hip hop on Q and rock on 97.9 would be
> a
> > tough combo sell for Emmis. ---This is a key point. People
>
> > need to stop looking at individual scenarios, and look at
> > the whole picture.
> >
> BUT, they sell Hip-Hop on Power 106 in L.A. and Country on
> 93.9, KZLA. If that isn't a different type of combo, I
> don't know what is.

Power is not positioned to buyers as Hip HHop but as rhythmic and targeted at 18-34. They do not sell the format... in fact, they sell despite the format... and their sell is 18-34 leadership.

KZLA is format exxclusive, so they do sell it as an exclusive format because it is the only radio medium that reaches the country lifestyle. Very different. 18-34 rhythmic is a fragmented demo, especially with nearly 60% of the market in that demo being Hisapnic. So you can not sell a format... you sell leadership. In KZLA´s case, you sell exclusive reach.
>

Re: error on LA analysis.

> > >
> > > Buying 97.9 was a strategic move, you will see that
> figure
> >
> > > in as time goes by. Hip hop on Q and rock on 97.9 would
> be
> > a
> > > tough combo sell for Emmis. ---This is a key point.
> People
> >
> > > need to stop looking at individual scenarios, and look
> at
> > > the whole picture.
> > >
> > BUT, they sell Hip-Hop on Power 106 in L.A. and Country on
>
> > 93.9, KZLA. If that isn't a different type of combo, I
> > don't know what is.
>
> Power is not positioned to buyers as Hip HHop but as
> rhythmic and targeted at 18-34. They do not sell the
> format... in fact, they sell despite the format... and their
> sell is 18-34 leadership.
>
> KZLA is format exxclusive, so they do sell it as an
> exclusive format because it is the only radio medium that
> reaches the country lifestyle. Very different. 18-34
> rhythmic is a fragmented demo, especially with nearly 60% of
> the market in that demo being Hisapnic. So you can not sell
> a format... you sell leadership. In KZLA´s case, you sell
> exclusive reach.
> >
>
Okay, what does this have to do with anything? KPWR and KZLA are still a part of Emmis' L.A. cluster, that's what I was mentioning. I didn't ask for figures.

Re: error on LA analysis.

> > > BUT, they sell Hip-Hop on Power 106 in L.A. and Country on
> > > 93.9, KZLA. If that isn't a different type of combo, I
> > > don't know what is.
> >
> > Power is not positioned to buyers as Hip HHop but as
> > rhythmic and targeted at 18-34. They do not sell the
> > format... in fact, they sell despite the format... and
> their
> > sell is 18-34 leadership.
> >
> > KZLA is format exxclusive, so they do sell it as an
> > exclusive format because it is the only radio medium that
> > reaches the country lifestyle. Very different. 18-34
> > rhythmic is a fragmented demo, especially with nearly 60%
> of
> > the market in that demo being Hisapnic. So you can not
> sell
> > a format... you sell leadership. In KZLA´s case, you sell
> > exclusive reach.
> > >
> >
> Okay, what does this have to do with anything? KPWR and
> KZLA are still a part of Emmis' L.A. cluster, that's what I
> was mentioning. I didn't ask for figures.

No, you were quite oblivious to figures, stating that Power was sold as a hip hop staiton. It isn´t. Power is sold as the top 18-34 station in LA, delivering a solid share in this demo. Format is not mentioned usually. If it is, the station likes to be considered CHR, not hip hop.

Emmis sells the two stations separately, with separate sellers. So for sales, being or not being in the cluster is irrelevant.

Stations in big markets are not generally sold by format but by numbers. KZLA is, interestingly, one of the few exceptions as it has a significant "exclusivle lifestyle" selling point that overcomes the low numbers.

So oblivious are time buyers to format that the leding LA Spanish staitons frequently get orders with English copy or spots! It is called "transactional business" and is a pure numbers play. Much of the billing in the top 10 to 20 markets is placed this way, without much regard for format.


>