Disclaimers-Whyaretheyreadwithminimalenthusiam? :-)

Why are disclaimers read with all the enthusiasm (played at 78 rpm) of an athlete reminding listeners that they're listening to his team's radio network, even given time constrictions within the commercial?

ixnay

> Why are disclaimers read with all the enthusiasm (played at
> 78 rpm) of an athlete reminding listeners that they're
> listening to his team's radio network, even given time
> constrictions within the commercial?
>
> ixnay
>

Because they'd rather not air them at all. They are legally required disclaimers. Naturally, they want to devote as little time and make them as unobtrusive as possible.<P ID="signature">______________
"If you want to get laid, go to college. If you want an education, go to the library." - Frank Zappa

<a href="http://saltydog.5gigs.com">
The Salty Dog</a>
</P>

> Why are disclaimers read with all the enthusiasm (played at
> 78 rpm) of an athlete reminding listeners that they're
> listening to his team's radio network, even given time
> constrictions within the commercial?

Hard to show enthusiasm when you're talking as fast as you can.

73s from 954 in Wilmaland<P ID="signature">______________
<center>South Florida Radio Pages</center></P>

Slimeball Merchants, That's Who (Mostly Car Dealers)

> Why are disclaimers read with all the enthusiasm (played at
> 78 rpm) of an athlete reminding listeners that they're
> listening to his team's radio network, even given time
> constrictions within the commercial?
>
> ixnay
>

First rule of all disclaimers/disclosures:

"The big print giveth and the fine print taketh away".

The sped-up disclaimers are the fine print of the audio world.

> > Why are disclaimers read with all the enthusiasm (played at
> > 78 rpm) of an athlete reminding listeners that they're
> > listening to his team's radio network, even given time
> > constrictions within the commercial?
> >
> > ixnay
>
> Because they'd rather not air them at all. They are legally
> required disclaimers. Naturally, they want to devote as
> little time and make them as unobtrusive as possible.

Think about it... when an announcer voices a commercial, would the company that's paying for the spot want them to announce "may cause diarrhea, nausea, sudden vomiting, and erectile disfunction" in the same way they'd announce "Now, Ashlee Simpson, Papa Roach, and the Pussycat Dolls, on Today's Number One Hits, Q93!"<P ID="signature">______________
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Slimeball Merchants?

Are you opining that all car dealers are slimeballs or that anyone who uses speed read legal disclaimers is a slimeball? Is it just the dealer who is a slimeball or does doing legal disclaimer voiceovers make the talent a slimeball too?

On television, its not so much car dealers as it is Pharmaceutical Companies but a lot of products are required to have them.

Saturday Night Live 1981

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I Call 'Em As I See 'Em

> Are you opining that all car dealers are slimeballs or that
> anyone who uses speed read legal disclaimers is a slimeball?
> Is it just the dealer who is a slimeball or does doing legal
> disclaimer voiceovers make the talent a slimeball too?
>

Yes...I am. In the nearly twenty years of doing radio spots, testimonials, voiceovers, live radio, remotes and appearances, the VAST majority of slippery characters with "read-em-fast" disclaimers I've worked for/with have been car dealers. And, don't be such a simpleton at trying to equate READING such copy by a talent with that sliminess. Even you aren't that naive.

Many opinion polls of consumers/average person's perceptions of occupations or professions deserving of the most contempt and/or scorn continue to be car dealers/car salesmen. Just perhaps, the "slimeball" techniques utilized by them, in their radio advertising, contribute to those perceptions.

I stand by my twenty years of dealing with those clowns.


> On television, its not so much car dealers as it is
> Pharmaceutical Companies but a lot of products are required
> to have them.
>

This is a RADIO board; perhaps you should raise those questions on the proper forum: Television.

Re: I Call 'Em As I See 'Em

> Yes...I am. In the nearly twenty years of doing radio spots,
> testimonials, voiceovers, live radio, remotes and
> appearances, the VAST majority of slippery characters with
> "read-em-fast" disclaimers I've worked for/with have been
> car dealers. And, don't be such a simpleton at trying to
> equate READING such copy by a talent with that sliminess.
> Even you aren't that naive.

I've actually rejected car dealer spots where the disclaimer
could not be understood by the average listener. From a legal
standpoint, its the dealer's problem. From a programming
standpoint, its just insane to air anything that you're listeners
can't understand.

A disclaimer thats too fast to be understood is no disclaimer
at all.

The test is to get the AE from station in the studio,
play the spot and ask him/her to tell me what was just said.

Re: I Call 'Em As I See 'Em

> I've actually rejected car dealer spots where the disclaimer
>
> could not be understood by the average listener. From a
> legal
> standpoint, its the dealer's problem. From a programming
> standpoint, its just insane to air anything that you're
> listeners
> can't understand.
>
> A disclaimer thats too fast to be understood is no
> disclaimer
> at all.
>
> The test is to get the AE from station in the studio,
> play the spot and ask him/her to tell me what was just said.
>

If when you rejected them, you are the GM, good for you.
If when you rejected them, you are the PD, the sales-weasel then runs to the GSM, who runs and cries to the GM...and you end up running the ad because you are costing the station money....

People who live in Slime Houses....

> Are you opining that all car dealers are slimeballs or that
> anyone who uses speed read legal disclaimers is a slimeball?
> Is it just the dealer who is a slimeball or does doing legal
> disclaimer voiceovers make the talent a slimeball too?
>

Oh, absolutely.
The difference between the car dealer and the announcer who reads the car dealer's spot is equivalent to the difference between promiscuity and prostitution.
In those surveys of public trust, the media are right down there with lawyers (who write the disclaimers and advise car dealers to use them)and even somewhat below car dealers.

Radio people in general take an almost childish pleasure in their ability to deceive and mislead an audience, without crossing the line into outright fraud. Car ads are models of honesty compared to station and air talent promotions.

You see 'em as you'd like it to be

"Yes...I am. In the nearly twenty years of doing radio spots, testimonials, voiceovers, live radio, remotes and appearances, the VAST majority of slippery characters with "read-em-fast" disclaimers I've worked for/with have been
car dealers."

And in those twenty years, did no one ever explain to you that the "slimy" car dealer did not want them there, they are legal requirements?

"And, don't be such a simpleton at trying to equate READING such copy by a talent with that sliminess. Even you aren't that naive."

I don't equate the two. The relationships is more like that of the pimp to the prostitute.

"Many opinion polls of consumers/average person's perceptions of occupations or professions deserving of the most contempt and/or scorn continue to be car dealers/car salesmen. Just perhaps, the "slimeball" techniques utilized by them, in their radio advertising, contribute to those perceptions."

Don't believe the old "perception is reality" canard. Only crazy people confuse the two.

"I stand by my twenty years of dealing with those clowns."

Perhaps you should stop.

"And, don't be such a simpleton" and"Even you aren't that naive. "

Name calling is no substitute for reason. But if it makes you feel better, I'm here for you.<P ID="signature">______________
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The Salty Dog</a>
</P>

He's not available in all areas?

> Perhaps you should stop.

Classic answer, thank you!

Re: I Call 'Em As I See 'Em

> If when you rejected them, you are the GM, good for you.
> If when you rejected them, you are the PD, the sales-weasel
> then runs to the GSM, who runs and cries to the GM...and you
> end up running the ad because you are costing the station
> money....

I've been one of the few fortunate PDs!

Not Available in Ontario!

Just thought I'd throw that in..CKLW used to tag all the beer commercials that way.

You Don't See 'Em At All

Judging by your response to my post and your responses to many other's posts, you're just a hostile sourpuss. Get a life.

Para Ingles, Marquez El Uno

> > Perhaps you should stop.
>
> Classic answer, thank you!
>

Cretinous syncophant! Your "me too-ism" is your best comeback? Poseur. LOL

Bravo!

> If when you rejected them, you are the GM, good for you.
> If when you rejected them, you are the PD, the sales-weasel
> then runs to the GSM, who runs and cries to the GM...and you
> end up running the ad because you are costing the station
> money....
>

You, sir, have been there! Bravo for your post.

Re: Not Available in Ontario!

> Just thought I'd throw that in..CKLW used to tag all the
> beer commercials that way.
>

I thought all Canadian spots were tagged with "Eh?" My error.