Taigate party promotions

Has anybody facilitated, participated, or been to a great Tailgate party promotion at a football game that wouldn't mind sharing some ideas? I ineed to tie in a car dealership with a tailgate party to hold on site and ultimately giveaway the "Ultiamte Tailgating Party Kit"...Any thoughts are much appreciated...Thanks<P ID="signature">______________
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> Has anybody facilitated, participated, or been to a great
> Tailgate party promotion at a football game that wouldn't
> mind sharing some ideas? I ineed to tie in a car dealership
> with a tailgate party to hold on site and ultimately
> giveaway the "Ultiamte Tailgating Party Kit"...Any thoughts
> are much appreciated...Thanks
>
In my market...
One of the Local TV stations wanted us to partner with them at all of the local high school football games.

We asked a local dealer if they would loan the use of a new truck in exchange for promo mentions on the TV and radio.
We then wrapped the truck with logo's

Asked a local burger joint to supply food and got one of the soda vendors to supply drinks.
We broadcast live for one and a half hours before kick-off.

We feed around 2-300 people each Friday night and get our swag in their hands.

It has been so successful that this partnership has continued for 5 yrs and counting.
Hope this helps!