NYRMB Spearheading "Jack" Advertiser Boycott (Well, Sorta)

Re: There's many ways to send a message...

> > Are these sucessful? Seldom...but they do happen, and some
>
> > owners do buckle.
>
> Well, you've got viewers of TV shows that, when cancelled,
> they'll do anything necessary to get it back on the air. The
> great "Roswell" Tabasco campaign comes to mind... If I'm not
> mistaken, that worked... In the case of "Family Guy", that
> show was cancelled by Fox in 2002. Meanwhile, successful DVD
> sales of the entire series actually helped the show get
> reinstated by Fox and is currently in the middle of its
> fourth season.
>
> Perhaps a boycott isn't the way to go... Buy more oldies
> CD's, heck, even send crates of Elvis wine to 1515 Broadway.
> Send a message, is what I'm trying to say...
>

I'll add two succesful TV campaigns that worked.

"Designing Women" was yanked from the air in 1987 after CBS moved the show all over the place and felt the ratings weren't there. A HUGE campaign saved the show, and it went on for five more seasons.

"Cagney And Lacey" had the same problems in 1983..the show was cancelled. There was a HUGE letter writing campaign and at the same time after the show was gone, it won an Emmy! They brought it back for 4 more seasons.

I agree about many ways to send a message....however, being that I was in a similar position regarding dance music, the best way to approach it is to go PRO -oldies...NOT anti-Infinity or anti-CBS. That's where the focus has to lie and I hope oldies fans can understand that.

TS

Re: I'll do you one better...

What Sniffen is saying is Infinity has no right to program CBS FM the way they see if it means firing Cousin Brucie or Harry Harrison because they are nice guys who never said anything negative about anyone. His basic premise is to tell the advertisers that they don't want to be associated with any station that would fire Cousin Brucie. I think it's incredible hypocritical of Sniffen to make those remarks, when people who are just as nice as Cousin Brucie get fired everyday. I smell an opportunist who is riding the wave of anger for his own gain.

Re: When was the last boycott was successful in bringing back a station?

> > > im not for it, there wasting there time on nothing,
> cbsfm
> > > won't go back to oldies
> >
> > When was the last boycott was successful in bringing back
> a
> > station?
> >
> As I said above a station in Portland Maine was going to
> dump Air America and program ESPN and enough listener
> complaining caused the owners to change their mins. he's had
> over 36,000 hit in about 2 days alone on that board. I got
> calls at work today from Washington asking about the change.
> This is an unusual case. After 33 years as an oldies station
> (That's right, 33 years) they give their staff less than 1
> hours notice that they are being taken off the air. This was
> an ultimate example of classlessness, if such a word exists.
>

I agree. The one-hour notice is not unexpected from
management of a broadcast station but it's classless
nonetheless. The maintenance man and the guy who
delivers lunch deserve more respect than WCBS-FM
management showed to some nationally acclaimed
air talent.

A little more on the Boycott

Hi Bob, and everyone else, I didn't take Mr. Sniffens rant
like that. I think he is passionate on this though.
My take was not that Infinity didn't have the right to
do this, but that it was a bad move.
Radio chases the almighty rating so they can grab the
mighty dollar. They think the younger demographic has
more disposable income so that's what they chase.
Advertising is the key. It is not that they want to tell
advertisers they won't buy from anyone who advertises on
the station that fired Cousin Brucie. Its that they don't
want to buy from advertisers who advertise on the station
who quit playing their favorite music.
You think it's hypocritical of Sniffen when people just
as nice are fired everyday, but I disagree. I call it
standing up for your principles. I do the same thing to
one of our local grocery stores who fired one of my friends
and the local UFCW who didn't do their job.
And if Mr. Sniffen is an opportunist? so what? this is
America, he's allowed to be and if you and I don't agree
we just keep on chugging along.
To be honest even though I live In Akron I'm rather
upset about the flip.

To paraphrase Voltair 'I may not agree with what you say
but I will fight to the death for your right to say it'.


Mike Dane

Re: A Successful Protest

I am not sure of the details, but wasn't there a successful protest of WNCN after a format change, and they brought back a Classical Music format?<P ID="signature">______________
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