Infinity will blow up whatever station has the highest fixed costs
Despite Max hanging around, I do think that KFRC could be one of the next to fall. I think it would be stupid... but heck, we are talking Infinity here, the epicenter of stupid.
KFRC has talent under contract at pretty good pay. Think about it from Infinity's perspective... blow up KFRC and you don't have to pay the talent! That's why they blew up JMK and CBS... because they had high fixed costs.
Personally, I completely disagree with this approach. You get great Oh wow numbers in the beginning, and then it begins to slide. Dallas is already slipping IN DEMO. Listeners have to be given a reason beyond the music to stick around. In the case of the Jacks in Canada, the listeners have hung around because all of those stations have great PERSONALITY... i.e. the fixed costs that Infinity is trying to eliminate by going jockless on their Jacks.
I think Infinity will be pleased with the numbers in the beginning, and then they'll pay the piper one or two years down the road.
> > Is SF next?
> >
> > Today Infinity flipped New York's WCBS FM, Oldies 101 to
> 101
> > Jack FM. Also in Chicago, Infinity flipped Oldies WJMK
> 103.4
> > to 103.4 Jack FM. (FYI...Infinity flipped both stations at
>
> > 5PM their local time)
> >
> > Previously Infinity flipped LA's Arrow 93 to Jack FM!
> >
> > Hmmmm...
> >
> > Infinity's Jack FM in
> > New York
> > Los Angeles
> > Chicago
> >
> > All previously 'Oldies' Format
> >
> > Is the clock ticking before we here "99.7, JACK FM"?
> >
> Since they already were beaten to the punch by another
> company in SF that would seem unlikely, but
> CBS/Infinity/Viacom is a pretty weird company, so you never
> know. Sad to think that the Bay Area could lose both KFRC's
> within months of each other.
>