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104.3 WJMK-How much did it bill??

> How much did WJMK bill as an Oldies station?
>
> Do you think another station will flip? If so, which?
>

$16.6 million in billing last year- CKG was right behind it at $16.5 million.

If Nine doesn't think about shifting to oldies, they are crazy. Then again, if Jack doesn't pan out as Infinity hopes, oldies could always be resurrected on 105.9 in a few months.
 
Re: More than a few months....

> > How much did WJMK bill as an Oldies station?
> >
> > Do you think another station will flip? If so, which?
> >
>
> $16.6 million in billing last year- CKG was right behind it
> at $16.5 million.
>
> If Nine doesn't think about shifting to oldies, they are
> crazy. Then again, if Jack doesn't pan out as Infinity
> hopes, oldies could always be resurrected on 105.9 in a few
> months.

It takes a minimum of 4 months to get a full book read on a format (depending on when book starts, up to 7 months) and over a year to start realizing revenue potential. "A few months" is not going to happen.
>
 
Re: More than a few months....

> It takes a minimum of 4 months to get a full book read on a
> format (depending on when book starts, up to 7 months) and
> over a year to start realizing revenue potential. "A few
> months" is not going to happen.
> >
>


A sloppy timeline on my part, I admit. But if the Jacks don't succeed, I could see Infinity jumping back on the oldies bandwagon as quickly as they jumped off.
 
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