Anyone who is at NAB? Let the rest of us know what you hear and what the mood is about radio!
Some of these lazy disk jocks need to watch out, because if they keep phoning it in with crappy VTs, they will get replaced by a computer. I can walk through a cluster and tell you which air talent is ready for the future of radio, and who will be looking for a different career path in a year from now. This applies to music pickers (PD's) too.It doesn't start until Saturday. Nothing to hear yet. But based on panels and product announcements it all will come down to two letters. A and I.
Many of those "lazy jocks" you mention are doing exactly what they're asked to do. I know talent at one of the big companies that are asked to do too many stations, are not provided with any local show prep, or because of the way the company's internal software is configured need to track multiple days in advance. All for sometimes $25-$50 extra per week. Everyone in commercial radio programming is overworked and under paid.Some of these lazy disk jocks need to watch out, because if they keep phoning it in with crappy VTs, they will get replaced by a computer. I can walk through a cluster and tell you which air talent is ready for the future of radio, and who will be looking for a different career path in a year from now. This applies to music pickers (PD's) too.
Everyone in commercial radio programming is overworked and under paid.
Why would anyone do that?Nautel wants people to virtualize their whole airchain and put it on a computer running inside their transmitter.
Not everyone. And we all have the opportunity to take matters into our own hands and make a change.
People have to do what their employer tells them to do.
No they don't. They're not slaves.
They can quit and find a new job.
Maybe apply for an LPFM license.
"People have to do what their employer tells them to do -- If they want to keep their job", was implied.
Easy peasy, right? It's radio, just LOADED with better jobs!!
At what point does local radio get so generic that it’s just a national feed with no local branding except for the call letters.
To expand on your idea, I always wondered why a nationwide hot AC or top 40 format wouldnt work. Like seacrest but live in all dayparts. Have callers from all over the countryAt what point does local radio get so generic that it’s just a national feed with no local branding except for the call letters.
To expand on your idea, I always wondered why a nationwide hot AC or top 40 format wouldnt work. Like seacrest but live in all dayparts. Have callers from all over the country
You're sort of describing Delilah. There are satellite delivered 24/7 formats available to all stations. Most large market stations choose not to use them because they would have to split ad revenue.
Delilah isn't a live national feed. She's voicetracked and played out with different songs in different markets.