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ESPN 98.7 FM to be no more come August 31, 2024

Theater of My Mind said:
The 88% you replied with is not "white persons," which is what he asked about, is it?
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And about 90% of Hispanics (not a race) responded in the last Census as "white". So, what group is that question about?
Theater of My Mind said:
Also, statistics are never impartial. They are always cherry-picked and spun by whoever is using them to try to make themselves look good.
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Not always.
Theater of My Mind said:
If you want "impartial" you need access to all the raw data and then you can dig into them yourself and see what it really tells you, but this company doesn't give us that, does it?
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Yes, it does if you are subscribed. There is no free lunch-
Theater of My Mind said:
Finally, this company is not impartial. They are measuring the media they are being paid to measure, and they are presenting the most favorable statistics for that client in a public report like this.
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Nielsen does ratings for ad agencies and major advertisers. Like all such research, the medium being measured pays but the product is intended for advertisers. That´s why the agency business created the Media Research Council to regulate and evaluate measurements of electronic media.

So the company is partial to the group that polices it: advertisers.
 
TheBigA said:
That's basically what Craig Karmazin was saying in the OP. The traditional AM/FM transmission isn't as important as the content.
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All that aside, no one was going to pay to keep such an obscenely expensive LMA going. Disney didn't care because it was a mere budget line item for a multi-billion dollar conglomerate. But Good Karma sure does care.
 
TheBigA said:
If you read the real data (not just the free stuff) you'll see it's not all favorable and it's not all good news. If you pay for the full report, you can see the raw data. But you want everything for free. So that's what you get.
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This is akin to the questions that appear over and over about why radio ignores those over 55. Advertisers and agencies are party to proprietary research that shows where the profitable sales are to be found. But those companies that paid for the research don't share it with anyone because then their competitors might have access.

And then, any subscriber to Nielsen can look at the diaries, get very detailed PPM reports and full reports on measurement right down to the ZIP Code level. The only thing we don't get is names of those with meters or those getting diaries this week.
 
Nathan Obral said:
All that aside, no one was going to pay to keep such an obscenely expensive LMA going. Disney didn't care because it was a mere budget line item for a multi-billion dollar conglomerate. But Good Karma sure does care.
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In a market where they could bill at least double what the lease cost, it made sense.
 
Theater of My Mind said:
That's not what I said. You either have a problem with reading comprehension or you choose to twist people's word on the site. Not sure which is the case but I could take a guess.
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I interpreted your comments the same way Big A did: criticism of Nielsen with no knowledge of how transparent the data is to subscribers... and how they are very much supervised by the MRC.
 
Theater of My Mind said:
That's not what I said.
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Read what you wrote:

Theater of My Mind said:
If you want "impartial" you need access to all the raw data and then you can dig into them yourself and see what it really tells you, but this company doesn't give us that, does it?
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The company doesn't give it to YOU for free. But it is available. You want raw data so you can twist it to prove your own opinions.
 
I said the 88% statistic he replied with doesn't answer the question the member asked, which was about "white persons".

I said you need access to all the raw data to know that. I didn't in any way say I want if for free. I meant there is no way to know without the raw data, and the linked article doesn't tell us, so the answer was incorrect.

And no, the person who posed the question didn't specify what kind of "white persons". Probably non-Hispanic Caucasians, but the statistic didn't address it regardless.
 
Theater of My Mind said:
I said the 88% statistic he replied with doesn't answer the question the member asked, which was about "white persons".
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Nielsen does not measure "white persons". They measure Blacks, Hispanics and Other. "Other" includes non-Hispanic whites, Asians, Native Americans and anything else other than Blacks and Hispanics.
Theater of My Mind said:
And no, the person who posed the question didn't specify what kind of "white persons". Probably non-Hispanic Caucasians, but the statistic didn't address it regardless.
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And radio ratings don't break out "Caucasians" or anything like that.
 
FWIW, I learned tonight my current company dumped their previous ratings company, then my company created their own ratings service, hired the people from the ”other” place and now theyre partnering with a major network to use the service for their O&O’s. Why can’t radio do this?
 
Loverofradio said:
FWIW, I learned tonight my current company dumped their previous ratings company, then my company created their own ratings service, hired the people from the ”other” place and now theyre partnering with a major network to use the service for their O&O’s. Why can’t radio do this?
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Is this what you're talking about?

radioink.com

As Nielsen Exits Three Radio Markets, Eastlan Adds Three - Radio Ink

Nielsen Audio will be pulling its audience measurement services from three radio markets as Eastlan Ratings expands.
radioink.com radioink.com
 
I had 3 of the Powerball numbers on one line and the other 3 on the next line down. I was close to have the think about tax write-offs. New York would have had an Oldies station with at least 57 minutes an hour of my favorite songs. But the lottery quick pick not putting all of the winning number on one line saved New Yorkers from a steady diet of late 60's to 1980 top hits.
 
Loverofradio said:
FWIW, I learned tonight my current company dumped their previous ratings company, then my company created their own ratings service, hired the people from the ”other” place and now theyre partnering with a major network to use the service for their O&O’s. Why can’t radio do this?
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Loverofradio said:
Can’t remember the exact name. That might be it. But several paramount o&o’s are using it now
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Seems like you're talking about television if Paramount O&O's are using it.
 
I'm gonna put on my thinking cap re: 98.7 for a second:

Let's presume that Urban One is able to not only acquire WQHT/WBLS, but 98.7 as well. I keep circling back to them launching 98.7 as either a hot AC or rhythmic AC to flank the other two stations. Which... makes sense? Peel away some listeners from KTU and enter a hotly competitive field, plus bill enough to make the purchase price Emmis set fairly doable.
 
Nathan Obral said:
I'm gonna put on my thinking cap re: 98.7 for a second:

Let's presume that Urban One is able to not only acquire WQHT/WBLS, but 98.7 as well. I keep circling back to them launching 98.7 as either a hot AC or rhythmic AC to flank the other two stations. Which... makes sense? Peel away some listeners from KTU and enter a hotly competitive field, plus bill enough to make the purchase price Emmis set fairly doable.
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They could even have 98.7 go mainstream AC in that scenario. Even if they don't beat Lite-FM, its billing and audience potential would be better than most other formats. I mean who would not want to go directly after the #1 station in the market.
 
Marc1178 said:
Would it be impossible for WABC to move from 770 AM to 98.7 FM, followed by WEPN moving from 1050 AM to 770 AM?
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Even if Cats goes after 98.7, WABC will be staying on 77. It's too much part of the identity and I also suspect that too many of WABC's regular listeners are going to be in a fringe signal area for 98.7, if they can get it at all.
 
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