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NFL TV Ratings Down 10%, Even More For Prime Time Games

Beyond the price increase for the Sunday Ticket based package, the premium “Sunday Ticket Max” product is also getting a 5% price increase to $377.94 a month. Max packages Sunday Ticket with the NFL’s Red Zone Channel and the DirecTV Fantasy channel.

Nearly $400 a MONTH just for NFL games and related channels? Is this in addition to a package of general-interest channels, locals, etc., or an add-on fee? If the latter ... people actually pay that???
 
seatownmedia said:
Directv offered NFL Sunday Ticket for free to new customers in 2016. Old fashioned sales idea...get 'em hooked, raise the price!
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They've been doing that for years. I got it for free when I first signed up with them in 2013, and have been paying $240 per season ever since. We'll see if they give me a break this fall.

But when you look at it, you'll easily pay that much, if not more, for 10-16 weeks (depending on how many prime time games they get) in a sports bar to watch your favorite team if you're out-of-market. Food and beer add up.
 
http://www.fiercecable.com/broadcasting/nfl-confirms-plans-to-cut-commercial-breaks

An update

After months of hinting at reducing the ad load during NFL games, the league has confirmed it’s going to do something about it.

In a note to fans, NFL Commissioner Roger Goodell said the league is working with broadcasters to speed up the action and, in particular, to chop one of the most annoying commercial breaks in most NFL games.

“Together with our broadcast partners, we will be working to meaningfully reduce down time and the frequency of commercial breaks in our game. We will also be giving our broadcast partners increased flexibility to avoid untimely breaks in the action. For example, we know how annoying it is when we come back from a commercial break, kick off, and then cut to a commercial again. I hate that too. Our goal is to eliminate it,” Goodell wrote.
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http://www.thewrap.com/espn-names-s...onder-and-trey-wingo-as-new-nfl-studio-hosts/

Update New NFL Pundits for ESPN and they are taking over the seat of Chris Berman

The Hosts are Suzy Kolber, Samantha Ponder and Trey Wingo for the 2017 season.



It’s going to take three hosts to fill the shoes of ESPN veteran Chris Berman.

The network announced Thursday that Suzy Kolber, Samantha Ponder and Trey Wingo will be the new NFL studio hosts for the 2017 season.

Berman, who arrived at ESPN a month after the network launched in 1979, announced in January that he would be scaling back his role there. However, he will still make appearances on-air and will also serve in public-facing roles on behalf of the company.



“We have three exceptional hosts in Suzy, Sam and Trey, who will usher in this new era of NFL studio coverage on ESPN,” Stephanie Druley, ESPN Senior Vice President, Studio and Event Production, said in a statement. “They each have a unique style and approach, yet they all share a passion for the game of football that is evident to viewers. We look forward to this group being the face of our NFL studio coverage for many years ahead on ESPN.”


“The true joy in this job for me is being at games and fostering my relationships with NFL coaches, players and executives, as well as our ESPN team,” Kolber (below left) said. “Now, having the opportunity to host our entire show from site, as well as halftime and postgame, is an amazing opportunity. This is exactly where I want to be.”
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http://www.fiercecable.com/broadcas...g-war-for-thursday-night-nfl-streaming-rights

Amazon, Facebook Live, Youtube and Twitter are bidding for rights to stream Thursday Night Football. Its all about the NFL looking for the target audience and where they went.

After Twitter last season won the right to livestream Thursday night NFL games, another bidding war has reportedly erupted with Amazon, Facebook and YouTube all also vying for the prize.

According to Recode, which cited several unnamed sources, all four companies are going after the right to stream 10 NFL games. Last season, Twitter paid $10 million and was reportedly able to sell out all the ad inventory made available during the streams.

While it’s unclear how much the winning bidder will have to pay this year, it’s likely to be far less than the $450 million CBS Corp. and NBCUniversal are collectively paying to broadcast the same 10 games.

Twitter would seem like the frontrunner to land the rights again for this season. Last year, the NFL praised Twitter for its already-in-place community discussing the games as they happen.

“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football,” said NFL Commissioner Roger Goodell in a statement issued last year when the Twitter deal was announced. “There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season. This agreement also provides additional reach for those brands advertising with our broadcast partners.”


But Facebook could emerge as a better choice for the NFL this season. Its international audience is larger than Twitter’s, which could help drive up viewership numbers for the livestreams. As the report points out, the average amount of people watching the stream during any given point in the game was around a couple hundred thousand.
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Facebook makes sense in pure reach, and it would be the best place for the NFL to go if it wants to reach its core overall viewership. But that viewership skews older every year, as does baseball's. I'm sure streaming on Twitter eliminates many of those pesky, worthless 55+ folks from the numbers it can brag about to advertisers. Of course, the league could reach an even younger demo exclusively by partnering with Snapchat, if that is even possible. It's not about sheer number of viewers but the usefulness of those viewers to advertisers.

A partnership with YouTube would reach just about everyone, theoretically, although I'm sure it would be made part of the fee-based Red service, which would cut its numbers drastically. It also would likely spell the end for all those vintage NFL games, NFL films and highlights that are so easily found on YouTube and seldom get taken down.
 
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TheBigA said:
The problem with all of this is it dilutes the brand, and hurts the value on other platforms.
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But if the end result is more advertising revenue for the NFL, does any of that matter? And the brand is still NFL, a de facto monopoly. How is that diluted?
 
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CTListener said:
But if the end result is more advertising revenue for the NFL, does any of that matter? And the brand is still NFL, a de facto monopoly. How is that diluted?
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As you can see, the dollar amount from online streams is MUCH lower than that of cable or broadcast. Diluting the brand costs cable and broadcast viewers. That means their rights fee is over-priced. That means an unhappy customer. Not a good thing when you dilute their audience with other platforms.
 
would these games be streaming exclusive? you'll have old tech phobic geezers complaining if they are but advertisers don't care about them
 
nomadcowatbk said:
it was also on CBS, NBC, or NFL network, but would this be streaming exclusive except for the team's primary markets where a local station airs the game like when they it's on ESPN or NFL Network
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That's what I meant. No streaming option will replace broadcast and cable. Too much money involved.
 
RadioPatrol said:
http://www.tvnewscheck.com/article/102963/nfl-amazon-in-50m-1year-streaming-deal

The NFL has a deal with Amazon for $50 Million to stream games.
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Interesting. Amazon is known as a place to buy stuff, not watch stuff. I would have expected the NFL to go with a name better known for streaming. Not that Amazon won't be able to do a good job, but the NFL will be its only TV attraction. I can see where the deal could really benefit Amazon, luring visitors to the site who don't normally visit Amazon, but I don't see the benefit for the NFL in a deal with a site that will likely tempt its users to turn off the game and shop.
 
CTListener said:
Interesting. Amazon is known as a place to buy stuff, not watch stuff.
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That may be why they're doing this deal. Amazon's Fire streaming video player may be the world's best kept secret. The Echo streaming audio device has stolen everyone's attention. But Fire is kind of the same thing. And it's not meant to bring people to the website, but to get people to buy their player, which competes against all the other video streaming devices like Roku.
 
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